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This week we have so much to be thankful for! Tune in as we share 7 tips with you to help increase fundraising success around Thanksgiving. These ideas can be used for other holiday seasons throughout the year for fun, meaningful fundraising.
1. Build Relationships
It can be as easy as sending a hand-written card or inviting donors to your Thanksgiving party, so they can really experience your nonprofit’s culture. For a list of 15 Creative Ways to Recognize Donors and Thank Them, you can listen to Podcast 033 HERE or check out the YouTube Channel.
Try to keep this a full on “Thank You” and don’t ask for money at this point in time. What? Yes, this is a long-term fundraising strategy that includes no fundraising. Let’s be real, you are going to ask for funding on #GivingTuesday or for your End of Year Giving Campaign. Use Thanksgiving to give out some love and gratitude on this day to your current donors.
Now, if you are organizing a Thanksgiving fundraiser that is a different story…
2. Turkey Trot Fun Run
A fun way to earn some funding on Thanksgiving is to organize a Turkey Trot 2k, 5k, or 10k. You can have people dress in a turkey costume or have a turkey food truck at the end of the race. This is a fun and encouraging way to promote exercise before the holiday weight gain begins. Have the water stations with different banners about the impact of your nonprofit so the runners can see what you are doing!
3. Baking Competition
Create a gift basket, complete with your logo and a brochure about your organization and go get corporate orders! Yes, corporations love giving out gift baskets to their clients and staff, but they also want something new and meaningful each year. If they order the gift basket from your organization, you can still include the typical cheese, fruits, and baked goods, but you can also add your swag and personal touch so everyone that receives the basket knows that their gift benefited a nonprofit!
Tip: Take orders (paid orders) from corporates beforehand so you do not hold onto any unwanted inventory.
5. Holiday Yard Clean-Up
Encourage people to take off time with their families during the holidays and to outsource the clean-up to your organization!
6. Holiday Trivia Night
I’ve seen this one work out wonderfully! Invite some local celebrities to be waiters at a Gala. The catch is that they have to sell at least 10 tickets (for their table) for the people that they will serve. All the celebrity waiters then have competitions throughout the night, including which waiter gets the most tips! I’ve seen a lot of money raised this way and attendees have a blast!
All-in-All these ideas can really help your nonprofit raise some funds, increase awareness for your mission and create partnerships. Bonus: All of these ideas can also create great content for your social media!!
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